Why would your b2b organization consider using a temporary
Chief Marketing Officer?
1. You need executive level marketing leadership now, but don’t have the 6 months or longer it will take your HR department to find the perfect fit.
2. You need someone to “make it happen” right now. Not someone who needs to ramp up and play to the political landscape.
3. You can’t afford a full-time CMO who has the skills and experience you’d really like to have on board.
4. Your organization needs help understanding how to use social media. And you’ve realized that a marketing intern is not a smart answer to that very complex problem.
Interim, Part-Time or Consulting: My focus will be on building a content-based sales lead generation program that is supported by a well designed social media strategy.
Do you need to add digital expertise at the board level? With digital talent the most prominent board member challenge is often the stark generation gap. I have the senior level experience and documented social media knowledge to close that gap.
Recommendations
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Brendan O'Sullivan
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Shawn Dean
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