Alan See CMO Temps, LLC - Rent a Chief Marketing Officer
My Blog

Without rapport your content will not get attention.



Free white papers and eBook’s, free seminars and webinars, free assessments, free consultations, free demonstrations, free software download, free, free, free.  It sounds great, after all, why pay for business advice and knowledge when you can get it for free?
 

But it’s not really free because every choice has cost.  What we don’t spend in dollars, we spend it time, attention, and effort.  There is also “opportunity cost” to consider.  When you pick one path you are losing the opportunity to explore another.

Why your lead generation program is damaging your brand






“Thanks for following! Let me know if I can help!”
 
It appears to be a friendly welcoming, offering help to the receiver of the message, but it’s not.  In fact, if you are using those ten words at the front end of your lead generation campaign then you are actually damaging your brand.  Here is why:
 
1. You delivered it through a direct message automation application didn’t you?  I thought that was the case.  Sorry, but most people delete those messages without ever reading them.

Is your company brave enough to hire overqualified job applicants?








No, probably not.  In fact, I’m guessing your company doesn’t even interview them for fear of the following:
 
1. When more experience and skills are obvious from their LinkedIn profile or job application it naturally brings the perception of added value.  And added value brings the perception of higher pay, even if the salary range hasn’t been disclosed.  If that perceived higher salary is higher than your budget for the position the application goes into the “overqualified” file.

Is your brand self-absorbed?

It’s easy to spot self-absorbed brands on social media.  What do they look like?  It’s not what they look like; it has to do with how they communicate.


 
· Learn more about us at blah blah blah.
· Be sure to “Like” our Facebook page!
· Did you catch our latest post?
· Hope you enjoy our tweets and posts!
· Please RT!
· Don’t miss our latest blah blah blah.

In addition, they rarely follow-back their audience.  Which means it’s impossible to start a direct message conversation with them.

Are “Degrees of Separation” Important to Networking?

In the early 90’s three Pennsylvania college boys with too much time on their hands decided that every actor living or dead could be linked to Kevin Bacon.  Although never a big box office draw, Bacon has been in a significant number of films and the boys discovered that if you use Bacon as an end point, you can link him in six degrees or less to almost any other performer.  So, from that humble beginning The Six Degrees of Kevin Bacon was born.
 
For example, Alfred Hitchcock and Elvis Presley can both be linked to Kevin Bacon.

Your prime prospect is not showing interest – now what?






My prime prospect is showing me their child pose.  That’s code speak for “I’m not paying attention now, so don’t bother me.”  The silence is deafening.  What are my options?

1. Get busy with some loud broadcasting activity? You know, blast them with all the channels including the phone, email, texting and social media.  Sure, I can wake them up and force them to engage with me!



















2. Hoover over them and watch to see if their current position shifts in the slightest.  At that point I could quickly swoop in and hijack their attention before they nod off again.

“If you were going to start your business over again, what’s the one process, you’d put into place from day one?”

The process, or more fitting, the mindset I recommend to individuals who want to start a business should actually be implemented long before they hang out their shingle.  Before starting a consulting firm or business that depends on your personal reputation it’s to your advantage to make sure your personal brand is already known, carries influence, and inspires trust.  That means building and nurturing your personal brand and network must be top-of-mind from the very beginning of your career, even while you are still working for someone else.

Will you survive the first 100 days?

Whenever a new president takes office talk turns to the vaunted first 100 days.  The phrase has been around since FDR and is now used by the media to measure the successes and accomplishments of a president during their initial leadership transition.  It’s interesting to note that this benchmark has rarely correlated with the subsequent success or failure of a president’s time in office.  After all, every president goes through ups and downs as they face the challenges that are unique to their particular time in history.

Why the phrase “mutual benefit” never works with an influencer

I’d like to connect and collaborate for mutual benefit.” Like many of you, I’m often approached with that line on many social platforms.  In truth, when that phrase is used within a LinkedIn connection request from someone I don’t know it makes me cringe because past experience has proven that they really mean one of two things:
 
1.       I’d like you to accept my connection request so I can immediately pitch you on the solution I’m peddling because I’m sure you are a qualified persona.

Three ways to boost your social media presence and be more engaging





Ha-ha, made you look!  When my kids were little they would sometimes taunt me with that phrase.  It was intended as a playful insult because they tricked me into looking at something that didn’t really exist.  With my marketing teams, that phrase is not said in jest.  Its code for marketing content and messaging that forms a favorable impression; it catches our target audiences’ attention and piques their interest.  Marketers want attention.  They want their audience to engage with their social profiles.