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Why your lead generation program is damaging your brand
Posted on May 3, 2017 at 6:37 PM |
“Thanks for following! Let me
know if I can help!” It appears to be a friendly welcoming, offering help to the receiver of
the message, but it’s not. In fact, if
you are using those ten words at the front end of your lead generation campaign then you are actually damaging your brand.
Here is why: 1. You delivered it through a direct message
automation application didn’t you? I
thought that was the case. Sorry, but
most people delete those messages without ever reading them. Many will even unfollow you based on your
action. Those types of messages are
viewed much like email marketing spam.
So, unless you want your personal or corporate brand associated with
that kind of activity you should turn it off. 2. Gratitude is a good thing. It’s always polite to thank people when the
situation calls for it. But this is not
one of those situations. Perhaps ten
years ago, when Twitter was new and the rules of engagement weren’t understood. But thanking someone through an automated
message (btw, that’s very impersonal) for following you, or in many cases they
were actually following you back, now comes across as a rookie move. Are you currently calling yourself a “social
media guru?” Too bad, because now they
know you really aren’t. 3. “Let me know if I can help.” We really appreciate that you are willing to
jump in and solve our problems. It’s
very generous of you. But you might as
well as said the following; “Now, please take the time to go to my website and
figure out exactly what I sell. Then,
think about your daily needs and problems and try to determine if you think my
services or products can help you. If
they can, let me know.” If you have
spent any time at all carrying a quota then you know this is another rookie
sales mistake. Do you really think your audience is going to explore your website when
you probably have less than eight seconds to make an impression and gain their
attention? I didn’t have to ask that question
because you already know the answer. Of
course your audience is not going to take time to try to figure you or your
company out. Their attention is limited and they want you to figure
them out. So, turn off your direct
message automation program and start over before it’s too late. |
Categories: Content Marketing, Leadership, Personal Branding
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