Alan See CMO Temps, LLC - Rent a Chief Marketing Officer
My Blog

Does Your Favorite Brand Follow You Back?
















At the beginning of the 2014 NFL season I posted a short article related toNFL teams Follow-to-Follower ratios on Twitter.  That score card showed that most NFL teams, like most major brands, don’t follow-back their fans or customers: 



















































































As you can see on the 2014 score card, the average NFL team was following back just 0.46% of their fans.  That ratio now stands at 0.27% which means the odds of your favorite team following you back are actually decreasing.




















“This Copyrighted Broadcast is the Property of the National Football League”

The U.S. Constitution doesn't guarantee happiness, only the pursuit of it.




My great-great-great-great grandfather John See was in winter quarters at Valley Forge with Washington.  When John was only 8 years old his father was killed at the Muddy Creek massacre in Greenbriar Co., Virginia in a conflict with Native Americans.  My great grandfather homesteaded on the eastern plains of Colorado where my grandfather was born in a sod cabin.  My parents were raised on farms in central Iowa and northern Missouri.  Neither had indoor plumbing and my mom did not have electricity.

Are you losing ground in the social economy?


Is your company losing ground in the social economy?  Your HR processes might be the cause.  Take 90 seconds to actually "listen" to your boiler-plated job applicant rejection letter and think about it.


I’m interested to learn more about you.

I’m interested to learn more about you, period.  Yes, you should have ended your “Quick Question” message right there.  But no, you then went on and on about your company and your solution.
 
Hi Alan,
 
Thanks for connecting on LinkedIn; I’m interested to learn more about what you do.  I’m VP of Sales at XYZ Company and our solutionblah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah

Is freedom to fail a myth at your company?











Is the freedom to fail a myth at your company?  Can you name one person in your organization that has had major visible failure?  If so, is that person still employed there?  If they are, is their career still on track?  If your business culture is risk adverse you may not be able to name even one person. 

Oh sure, you’ve read plenty of success stories in which the protagonist had to “overcome challenges.”  But I’m not talking about mere challenges that surfaced in a situation that ultimately was marked as an accomplishment.

The executive you’re targeting isn’t going to tell you their “biggest challenge.” Learn why.

“What’s your single biggest challenge?”
 
I wish I had a dollar for every time I was asked that question because I’d be able to retire immediately.  It’s right up there with:
 
“What keeps you up at night?”
 
And let’s not forget:
 
“What’s your burning platform?”
 
Why do executives cringe every time they’re asked those questions?  Because just about every solution-based qualification call on the sales training planet includes one of those questions, and that means they can see your sales prospecting pitch coming from a mile away.

Why You Should Be Hiring the Best Sales and Marketing Athletes over Industry Experience

“You don’t understand. Our business, in fact our entire industry, is different.”
 

I’ve heard that statement a hundred times.  To be honest, early in my career, I’m sure I said, and believed it myself; but not for quite some time now.  After decades of working with sales and marketing organizations across several industries I can tell you with confidence that when it comes to the basic mechanics of your business you’re not that unique.  Believe me, it’s OK for us to agree to disagree on this topic, and I’m sure many will.

The world is looking for “no excuse” individuals


Plebe summer 1977 at the United States Naval Academy and there were only six verbal responses I could give a senior. 
 
1.      Yes, sir.
2.      No, sir.
3.      Aye aye sir.
4.      I’ll find out, sir.
5.      No excuse, sir.
6.      Or the correct answer to his question.
 
When you’re 18 years old those are not exactly the type of responses that flow off your tongue.

Don’t sell alone. Build your network early.

To: Sales Manager
Ref: No Network Connection
 
I am writing in response to your request for additional information.  In my sales pipeline report, I put “no network connection,” as the cause for my sales pipeline miss.  In your email to me, you said that I should explain more fully.
 
I was prospecting alone on a new account.  During my visit, I discovered I had competition, and lacked access to the decision maker.  Rather than research potential networking connections that might provide an introduction to the decision maker, I decided to dazzle my contact with the feature functionality of our solution.

Reputation Reviews for People on Twitter

Yes, it’s true; you can monitor professional reputations on Twitter.  So, if you are in Human Resources why bother asking for 3 references when you can quickly access hundreds or even thousands of short reviews on the executive you are vetting.  It’s kind of like reading customer reviews on Amazon, and just as easy.
 
Here is what you need to know.  Back in November 2009 Twitter launched an interesting feature called Twitter Lists.  In short, Twitter Lists allow you to organize the profiles you’re following into groups.