Alan See CMO Temps, LLC - Rent a Chief Marketing Officer
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Does Your Personal Brand Need a Picture of a Truck Behind It?

Is a man with a truck sexier than a man without a truck?  According to the folks from Chevrolet the answer is yes.  Take 30 seconds to watch the video below and listen to their focus group discuss the matter.  So, how much do trucks costs these days?  After all, I might need to haul something!  I also found a survey by that states that women say that attractive men tend to drive black Ford pickup trucks.  While men reported that attractive women drive red BMW sports cars.

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Truck Guy Focus Group: “Sexier” – 2015 Colorado | Chevrolet

OK, you’re really not going for “sexy,” so a new truck or sports car is not the answer.  But, you’d still like to see your personal brand get noticed every now and then.  In fact, there is currently a content marketing arms race in play around this very topic.  Don’t believe me?  Can you answer yes to any of the following questions?
1. Do you feel like you are blogging for your life?
2. Tweeting to save the family farm?
3. Writing, shooting photos and video, and podcasting to demonstrate that you are the “thought-leader,” “trusted advisor,” “expert guru” and “growth hacker” for your industry?
Yes, I thought so, and features like “Who’s Viewed Your Profile” on LinkedIn provide guidance on whether or not your profile is being searched or reviewed by your peers as result of your efforts.  A new truck or sports car is going to cost tens of thousands of dollars.  The information below was recently presented at an American Marketing Association SIG meeting.  It will help you with your personal branding efforts without breaking your bank account.

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