If you are a technology vendor or CIO don’t panic. Chief Marketing Officers still love you. We continue to think about and are concerned
with technology and data. But I’m
starting to spend more time with HR this year.
Yes, I’m concerned with whether or not marketing has the “right people
on the bus.” That’s a challenge that never
ends, particularly when the business environment is constantly changing. What I’m bringing attention to, and becoming
more concerned with, is the individuals we don’t have room for on the bus.
The other night I told my wife that I
might actually be a growth hacker. She
just looked at me and said, “You spend way too much time online.”
is known for helping Dropbox grow in its early days, coined the
term "growth hacker
in 2010. In a blog post,
he defined a growth hacker as "a person whose true north is growth.
Everything they do is scrutinized by its potential impact on scalable
growth." In April 2012 the idea of
growth hacking really took off when a blogger named Andrew Chen
wrote a piece called “
Word-of-Mouth Marketing (WOMM) today is both online and through
face-to-face interaction. At times we
think of WOMM in terms ofmarketing buzz
the interaction of users of a product or service that amplifies the brand and
in some cases goes viral.
In reality, regular old everyday “buzz” is not as glamorous as
we marketers like to imagine. Recommendations
from friends and family don’t often come with viral like excitement, but from a
place of more practical experience.
This perspective was driven home for me during a lecture with
some senior business students during their capstone marketing course.
balding man in khakis with a button down shirt, the CMO looks the part he has
played for so many years – the affable, hardworking executive who gets the job
done. It’s the 2015 sales kickoff
meeting and he is setting in the front row with the rest of the executive team
getting ready to address the troops. He
could still remember a time when these meetings required full business attire, there
was no PowerPoint, and there were no smart phones or facilitated hashtagged social
conversations with the audience.
Is a man with a truck sexier than a man without a truck? According to the folks from Chevrolet the
answer is yes. Take 30 seconds towatch the video
listen to their focus group discuss the matter.
So, how much do trucks costs these days?
After all, I might need to haul something! I also found a survey byInsure.com
that states that women say that attractive men tend to drive black Ford pickup
trucks. While men reported that
attractive women drive red BMW sports
I grew up in Grinnell,
Iowa, a small town in the rural Midwest. It’s not exactly the place you would
expect to find one of the most prolific scoring basketball teams in the nation.
The “Grinnell System
,” Grinnell College’s
run-and-gun offense is considered unorthodox, even chaotic, but it is fun to
have led all playing levels in scoring for 19 of the past 21 seasons, while
ranking first in the country in 3-point shooting for 17 of the past 21 years. According to Head Coach David Arseneault’s
book titled “
As you can see, the average NFL team was
following back just 0.46% of their fans in September. That ratio now stands at 0.40% which means the
average follow back strategy didn't change much over the season. Now that the Super Bowl is over I've taken
the time to update these statistics to see how the league performed in other
I’m where I am today because of the 1980’s
oil crash. If not for the oil crash I
may not have gone on to get my MBA. If
not for the crash I probably would not have ventured into the technology
industry, first with NCR Corporation and then other organizations. For that matter I may not have moved to Ohio.
I was from Iowa, in the heart of the
corn patch. But after completing my BBA
in 1981 from Abilene Christian University I could see that the West Texas oil
patch was booming.
Are the targeted executives you are trying to get the attention of
using social media to shop, or are they really looking for prospects themselves? Perhaps both, with some education and
networking mixed in; I don’t have any market research to state a firm
conclusion. However; I do believe that
most executives are tuned-into station WIIFM (What’s in it for me?) just like
the rest of us, and they are seeking to promote their company and causes too. That’s why I find it interesting that so many
meeting requests contain the following leading sentences:
It was a lively face-to-face business networking
event. As you might guess, social media was
a hot topic. Of course business cards
were exchanged as many of the attendees represented agencies that promise to be
able to bring social magic to a brand. But
what I found most interesting happened later, when I visited several of their
corporate social media pages. What
became clear was that many of the profiles had not posted content in several
weeks, and in some cases, months.