When it comes to social media communications with business executives,
I heed the Law of Diminishing Returns; the longer the message, the less likely
it will receive feedback. I know this is
true because of all the social media messages that I ignore.
You’d think that the people besieging busy executives and major
influencers with long messages, some with very good ideas, would learn this by
now. But they don’t.
It might be that they think a long message will impress the reader, it
Will it play in Peoria?
This phrase is synonymous with
questioning the success of, well, just about anything. You can see the principle behind it in use
throughout the world, whether it is science or business strategy, marketing or
product placement. But what does it mean
for something to play in Peoria? Why is
that so important?
Delving behind the metaphorical
question, you’ll find that it is all about testing. Small scale tests that measure the success of
an idea within certain limits.
It was the most engaging of times. It was
the least engaging of times. It was an age of fabulous fellowship. It was an
age of fake followers. It was the spring of sharing. It was the winter of shilling.
Our audience was looking down, but would our prospects ever look up?
Are you looking down right now? There is a good chance you are if you
are reading this post on your cell phone. What type of content makes you look
A funny video?
A pithy blog post?
It has now been over 9 years since
its launch and NASA’s New Horizons spacecraft has traveled more than 3 billion
miles at a cost of over $700 million in order to send us back a clear picture
of Pluto. Will the new data from the spacecraft have the potential to change Pluto's
planetary status? The real
question is; ‘does Pluto’s status really matter now?’
Pluto had been classified as a
planet since it discovery by Clyde Tombaugh in 1930. But in August 2006 the
International Astronomical Union downgraded the
status of Pluto to that of "dwarf planet.
For your entertainment; a short knock-off skit
based on the Drew Carey TV series “Whose Line Is It Anyway?”
The Host:Welcome to “Whose Content Is It Anyway?” Where the quota is made up and the
revenue doesn’t matter. Our first skit is called, “Your marketing content sucks.”
Mr. Sales VP, you’re very nervous; you’ve just examined your sales pipeline and
discovered your team will not meet its sales objectives.
Ms. Marketing Rep, you are a super confident business development
person from a marketing technology company ready to save the day.
It was the best of times, it was the worst
of times, it was the age of wisdom, it was the age of foolishness... it was the
era of brands buying Likes and Followers, it was the era of executives pushing
the same old content, it was the period of social media spray and pray
I’m sure you recognized the reference to Dickens’ “A Tale of Two
Cities.” It’s fitting because you can often see a duality
when you compare the way organizations use social media channels. Many use
social communication the same way they use traditional media.
does “transparency” in business actually mean? A lot of material has been
written on that topic over the last few years in relation to social media
marketing. Most of articles deal with
transparency at the corporate branding level although some authors provide
commentary around personal branding. I’ll
admit that a few of my own blog posts touch on transparency; yes, in many cases
authenticity, relevance and trust are also mentioned. One business dictionary defines
Volumes of blogs, articles
and research have been written on the millennials. My married daughters
are members of that generation and have started families of their own.
I've watched them ditch Facebook for Instagram and have left them both in the
dust when it comes to Twitter. A text message will still get the quickest
response, but an immediate reply is never guaranteed on any platform because
their lives are busy. Reaching your target market through social media
and content marketing can be complex.