When it comes to social media communications with business executives,
I heed the Law of Diminishing Returns; the longer the message, the less likely
it will receive feedback. I know this is
true because of all the social media messages that I ignore.
You’d think that the people besieging busy executives and major
influencers with long messages, some with very good ideas, would learn this by
now. But they don’t.
It might be that they think a long message will impress the reader, it
NFL teams are not exactly small
businesses. In fact, according toForbes
2015 NFL franchise value for the Denver Broncos is $1.94B making them the 11
most valuable team. The Carolina
Panthers at $1.56B are ranked 19.
When you compare their Twitter follow-to-follower ratios the Broncos are
above average while the Panthers are below average. The average for the entire league is less
than one half of one percent (0.32%) which means that bar is not set very high.
Copyrighted Broadcast is the Property of the National Football League”
It was the most engaging of times. It was
the least engaging of times. It was an age of fabulous fellowship. It was an
age of fake followers. It was the spring of sharing. It was the winter of shilling.
Our audience was looking down, but would our prospects ever look up?
Are you looking down right now? There is a good chance you are if you
are reading this post on your cell phone. What type of content makes you look
A funny video?
A pithy blog post?
It has now been over 9 years since
its launch and NASA’s New Horizons spacecraft has traveled more than 3 billion
miles at a cost of over $700 million in order to send us back a clear picture
of Pluto. Will the new data from the spacecraft have the potential to change Pluto's
planetary status? The real
question is; ‘does Pluto’s status really matter now?’
Pluto had been classified as a
planet since it discovery by Clyde Tombaugh in 1930. But in August 2006 the
International Astronomical Union downgraded the
status of Pluto to that of "dwarf planet.
A hot tub setting on your back patio that no longer works is classified
as bulk trash. And bulk trash requires a big truck and some strong backs. The
ad in the Local Directory section of my Sunday paper looked like it was the
answer to my problem.
Hire a Veteran
Large Dump Truck
Hauling – Anything!
No website, no social media profile, no address, just one phone number.
When I dialed the number I heard the following:
voice mail for the number you have dialed is full and cannot receive messages.
It was the best of times, it was the worst
of times, it was the age of wisdom, it was the age of foolishness... it was the
era of brands buying Likes and Followers, it was the era of executives pushing
the same old content, it was the period of social media spray and pray
I’m sure you recognized the reference to Dickens’ “A Tale of Two
Cities.” It’s fitting because you can often see a duality
when you compare the way organizations use social media channels. Many use
social communication the same way they use traditional media.
I grew up in Grinnell,
Iowa, a small town in the rural Midwest. It’s not exactly the place you would
expect to find one of the most prolific scoring basketball teams in the nation.
The “Grinnell System
,” Grinnell College’s
run-and-gun offense is considered unorthodox, even chaotic, but it is fun to
have led all playing levels in scoring for 19 of the past 21 seasons, while
ranking first in the country in 3-point shooting for 17 of the past 21 years. According to Head Coach David Arseneault’s
book titled “
As you can see, the average NFL team was
following back just 0.46% of their fans in September. That ratio now stands at 0.40% which means the
average follow back strategy didn't change much over the season. Now that the Super Bowl is over I've taken
the time to update these statistics to see how the league performed in other
It was a lively face-to-face business networking
event. As you might guess, social media was
a hot topic. Of course business cards
were exchanged as many of the attendees represented agencies that promise to be
able to bring social magic to a brand. But
what I found most interesting happened later, when I visited several of their
corporate social media pages. What
became clear was that many of the profiles had not posted content in several
weeks, and in some cases, months.
penned “Customer Intelligence Is Meaningless If You Don’t Tie It to Strategic
” many years ago.
Over time that article has been used by several organizations in their
training materials as a way of demonstrating the importance of customer service
and its impact on the customer experience.
One aspect of that article that is rarely commented on, but no less interesting
, is the action I took related to
my search for a local service supplier when my incumbent vendor did not satisfy