NFL teams are not exactly small
businesses. In fact, according toForbes
2015 NFL franchise value for the Denver Broncos is $1.94B making them the 11
most valuable team. The Carolina
Panthers at $1.56B are ranked 19.
When you compare their Twitter follow-to-follower ratios the Broncos are
above average while the Panthers are below average. The average for the entire league is less
than one half of one percent (0.32%) which means that bar is not set very high.
Copyrighted Broadcast is the Property of the National Football League”
I grew up in Iowa which is generally considered a pretty low
key state. However, this February Iowa will
be the keynote when the first step in the United States Presidential nomination
process for both the Democrats and the Republicans begin with the Iowa Caucuses. The Iowa caucus is generally defined as a
“gathering of neighbors,” as many Iowans will be meeting in local schools,
churches and public libraries to publicly stand up for their presidential
Neighbors gathering to discuss who should be in, as well
as who should be out.
“Be liked and you will never want.”
If you’ve spent any time in personal sales you know that Willy’s philosophy
that anything is possible as long as a person is “well liked” is not going to
close every deal. To influence someone about an important idea, you need to be
more than just liked. A successful, persuasive personality that projects a
positive selling image focuses on building rapport, reducing risk and has the substance
that comes with having credibility.
Their Twitter profile looked legitimate. It had a professional looking
picture, a well written bio and a customized banner.
So you followed them back. It always feels good when a professional
finds your page and follows you first. It kind of feels like your social media
content is catapulting your personal brand forward at great speed. And then
blunt force trauma. An automated tweet or automated direct message from that
professional looking profile smashes into your communication stream. You are
jolted by the fact that this person is immediately requesting that you should
“Like” their Facebook page, check their website, and schedule 30 minutes for a
It was the most engaging of times. It was
the least engaging of times. It was an age of fabulous fellowship. It was an
age of fake followers. It was the spring of sharing. It was the winter of shilling.
Our audience was looking down, but would our prospects ever look up?
Are you looking down right now? There is a good chance you are if you
are reading this post on your cell phone. What type of content makes you look
A funny video?
A pithy blog post?
“Back in the day” is a phrase that is often used to refer to a blissful
time in the past when life was simpler. For example, back in the day, you could
get away with a LinkedIn message as follows:
“I noticed we share some of the same groups
so I wanted to reach out. I’d love to start a conversation with you about your blah,
blah efforts. When would be a good time for a chat?”
Wait a minute Alan; I’m still using that approach today! Well, first of
all, if that approach is getting meetings for you, keep using it.
For your entertainment; a short knock-off skit
based on the Drew Carey TV series “Whose Line Is It Anyway?”
The Host:Welcome to “Whose Content Is It Anyway?” Where the quota is made up and the
revenue doesn’t matter. Our first skit is called, “Your marketing content sucks.”
Mr. Sales VP, you’re very nervous; you’ve just examined your sales pipeline and
discovered your team will not meet its sales objectives.
Ms. Marketing Rep, you are a super confident business development
person from a marketing technology company ready to save the day.
It was the best of times, it was the worst
of times, it was the age of wisdom, it was the age of foolishness... it was the
era of brands buying Likes and Followers, it was the era of executives pushing
the same old content, it was the period of social media spray and pray
I’m sure you recognized the reference to Dickens’ “A Tale of Two
Cities.” It’s fitting because you can often see a duality
when you compare the way organizations use social media channels. Many use
social communication the same way they use traditional media.
West, young man" is aphrase often credited
to the American author Horace Greeley
concerning America's expansion westward, related to the then-popular concept of
Manifest Destiny. My great grandfather traveled west to homestead on the Great
Plains. That’s where my grandfather was born - in a sod cabin. I’m not old as
dirt, but I am a trailing edge baby boomer with both pre-digital and digital
world footprint. That makes me a “digital immigrant
,” while my children, all born after
1980, are considered “digital natives.
does “transparency” in business actually mean? A lot of material has been
written on that topic over the last few years in relation to social media
marketing. Most of articles deal with
transparency at the corporate branding level although some authors provide
commentary around personal branding. I’ll
admit that a few of my own blog posts touch on transparency; yes, in many cases
authenticity, relevance and trust are also mentioned. One business dictionary defines