Alan See CMO Temps, LLC - Rent a Chief Marketing Officer
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Social Media

Why don't teams follow back their fans?


















NFL teams are not exactly small businesses.  In fact, according toForbesthe 2015 NFL franchise value for the Denver Broncos is $1.94B making them the 11 most valuable team.  The Carolina Panthers at $1.56B are ranked 19.  When you compare their Twitter follow-to-follower ratios the Broncos are above average while the Panthers are below average.  The average for the entire league is less than one half of one percent (0.32%) which means that bar is not set very high.

 




















“This Copyrighted Broadcast is the Property of the National Football League”

Can One Percent Be Influential?








I grew up in Iowa which is generally considered a pretty low key state.  However, this February Iowa will be the keynote when the first step in the United States Presidential nomination process for both the Democrats and the Republicans begin with the Iowa Caucuses.  The Iowa caucus is generally defined as a “gathering of neighbors,” as many Iowans will be meeting in local schools, churches and public libraries to publicly stand up for their presidential preference.
 
Neighbors gathering to discuss who should be in, as well as who should be out.

Be Well-Trusted and You Will Never Want



“Be liked and you will never want.”
Willy Loman –Death of a Salesman

 















If you’ve spent any time in personal sales you know that Willy’s philosophy that anything is possible as long as a person is “well liked” is not going to close every deal. To influence someone about an important idea, you need to be more than just liked. A successful, persuasive personality that projects a positive selling image focuses on building rapport, reducing risk and has the substance that comes with having credibility.

Don’t Be That Twitter Person

Their Twitter profile looked legitimate. It had a professional looking picture, a well written bio and a customized banner.









So you followed them back. It always feels good when a professional finds your page and follows you first. It kind of feels like your social media content is catapulting your personal brand forward at great speed. And then blunt force trauma. An automated tweet or automated direct message from that professional looking profile smashes into your communication stream. You are jolted by the fact that this person is immediately requesting that you should “Like” their Facebook page, check their website, and schedule 30 minutes for a “quick chat.

How to Keep Your Audience Looking Down





It was the most engaging of times. It was the least engaging of times. It was an age of fabulous fellowship. It was an age of fake followers. It was the spring of sharing. It was the winter of shilling. Our audience was looking down, but would our prospects ever look up?
 
Are you looking down right now? There is a good chance you are if you are reading this post on your cell phone. What type of content makes you look down?

·         A funny video?
·         A pithy blog post?

Back in the day, a common LinkedIn group meant something









“Back in the day” is a phrase that is often used to refer to a blissful time in the past when life was simpler. For example, back in the day, you could get away with a LinkedIn message as follows:
 

“I noticed we share some of the same groups so I wanted to reach out. I’d love to start a conversation with you about your blah, blah efforts. When would be a good time for a chat?”

Wait a minute Alan; I’m still using that approach today! Well, first of all, if that approach is getting meetings for you, keep using it.

You’re Always Both the Messenger and the Message








For your entertainment; a short knock-off skit based on the Drew Carey TV series “Whose Line Is It Anyway?”
 

The Host:Welcome to “Whose Content Is It Anyway?” Where the quota is made up and the revenue doesn’t matter. Our first skit is called, “Your marketing content sucks.” Mr. Sales VP, you’re very nervous; you’ve just examined your sales pipeline and discovered your team will not meet its sales objectives.












Ms. Marketing Rep, you are a super confident business development person from a marketing technology company ready to save the day.

A Tale of Two Social Media Strategies

It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness... it was the era of brands buying Likes and Followers, it was the era of executives pushing the same old content, it was the period of social media spray and pray marketing.
 
I’m sure you recognized the reference to Dickens’ “A Tale of Two Cities.” It’s fitting because you can often see a duality when you compare the way organizations use social media channels. Many use social communication the same way they use traditional media.

Go West Digital Immigrant, Go West

"Go West, young man" is aphrase often creditedto the American author Horace Greeley concerning America's expansion westward, related to the then-popular concept of Manifest Destiny. My great grandfather traveled west to homestead on the Great Plains. That’s where my grandfather was born - in a sod cabin. I’m not old as dirt, but I am a trailing edge baby boomer with both pre-digital and digital world footprint. That makes me a “digital immigrant,” while my children, all born after 1980, are considered “digital natives.

How to Use Transparency for Power



What does “transparency” in business actually mean? A lot of material has been written on that topic over the last few years in relation to social media marketing.  Most of articles deal with transparency at the corporate branding level although some authors provide commentary around personal branding.  I’ll admit that a few of my own blog posts touch on transparency; yes, in many cases authenticity, relevance and trust are also mentioned.  One business dictionary defines transparency
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