Volumes of blogs, articles
and research have been written on the millennials. My married daughters
are members of that generation and have started families of their own.
I've watched them ditch Facebook for Instagram and have left them both in the
dust when it comes to Twitter. A text message will still get the quickest
response, but an immediate reply is never guaranteed on any platform because
their lives are busy. Reaching your target market through social media
and content marketing can be complex.
The mute buttons on phones and TV remote controls are very useful. They are not without risk though. Nothing life threatening, but the possibility
of embarrassment and agitation exists.
Like the time you thought your cell phone was on mute and you carried it
with you into the restroom during that conference call. And there was that time you muted a TV
commercial and missed an important part of the dialogue when your show came back
About a year ago Twitter introduced their “
How many social
media blogs and white papers have you read where one of the first points of
“Find the key influencers in your space and engage them.”
influencers is not that hard. Engaging key influencers is much more
difficult than most people realize. In fact, most social media managers
struggle with this task because they have never been trained on how to approach
an important influencer. OK, I can already feel the heat rising from that
last statement and you may very well disagree.
“If meeting is
the physical coming together of two or more people, then communicating is what
we do from the moment we are fully aware of another’s presence.
You created a presence on LinkedIn, Facebook and Twitter placing your
small business on the social media party grid.
Free word-of-mouth marketing was supposed to take over and the cash
register start ringing. It hasn’t played
out that way, so what happen?
Foundation for Growth
Social media platforms can provide the foundation for growth. Social platforms can help you and your organization
be found, find, and engage your target audience.
· Be Found:To
be found during the “search” process when a customer or prospect has a need or
desire for a product or service that your organization is capable of
If you are a technology vendor or CIO don’t panic. Chief Marketing Officers still love you. We continue to think about and are concerned
with technology and data. But I’m
starting to spend more time with HR this year.
Yes, I’m concerned with whether or not marketing has the “right people
on the bus.” That’s a challenge that never
ends, particularly when the business environment is constantly changing. What I’m bringing attention to, and becoming
more concerned with, is the individuals we don’t have room for on the bus.
Imagine that you’re attending a major conference. It’s time to head over to the networking
kick-off session. You’ve got your
business cards in your pocket and your elevator speech is locked and
loaded. You’ve brushed up on current events
and read the speakers backgrounds so you are ready to keep the conversation
light and engaging.
And then it happens; you run into a social buzzkill. He’s looking at your name tag now…
“Welcome Alan, thanks for shaking my
hand! Now, if it’s not too much trouble
could you get out your smart phone and Like my Facebook page?
A choke point is a strategic channel which could be closed
or blocked to stop sea traffic. At the Strait of Gibraltar,
where Spain reaches for Morocco, only eight miles separate Africa from Europe. It’s a
strategic location that links the North Atlantic Ocean and Mediterranean
Sea. When the world’s
economy depended on merchant ships, control of Gibraltar
meant control over the flow of products and profits to merchants throughout a
large portion of the world.
Have your social networking messages sailed into a choke
The other night I told my wife that I
might actually be a growth hacker. She
just looked at me and said, “You spend way too much time online.”
is known for helping Dropbox grow in its early days, coined the
term "growth hacker
in 2010. In a blog post,
he defined a growth hacker as "a person whose true north is growth.
Everything they do is scrutinized by its potential impact on scalable
growth." In April 2012 the idea of
growth hacking really took off when a blogger named Andrew Chen
wrote a piece called “
Word-of-Mouth Marketing (WOMM) today is both online and through
face-to-face interaction. At times we
think of WOMM in terms ofmarketing buzz
the interaction of users of a product or service that amplifies the brand and
in some cases goes viral.
In reality, regular old everyday “buzz” is not as glamorous as
we marketers like to imagine. Recommendations
from friends and family don’t often come with viral like excitement, but from a
place of more practical experience.
This perspective was driven home for me during a lecture with
some senior business students during their capstone marketing course.