Is a man with a truck sexier than a man without a truck? According to the folks from Chevrolet the
answer is yes. Take 30 seconds towatch the video
listen to their focus group discuss the matter.
So, how much do trucks costs these days?
After all, I might need to haul something! I also found a survey byInsure.com
that states that women say that attractive men tend to drive black Ford pickup
trucks. While men reported that
attractive women drive red BMW sports
As you can see, the average NFL team was
following back just 0.46% of their fans in September. That ratio now stands at 0.40% which means the
average follow back strategy didn't change much over the season. Now that the Super Bowl is over I've taken
the time to update these statistics to see how the league performed in other
It was a lively face-to-face business networking
event. As you might guess, social media was
a hot topic. Of course business cards
were exchanged as many of the attendees represented agencies that promise to be
able to bring social magic to a brand. But
what I found most interesting happened later, when I visited several of their
corporate social media pages. What
became clear was that many of the profiles had not posted content in several
weeks, and in some cases, months.
rational ignorance impacted your organizations social media activity yet? Rational ignorance
is the decision
not to become more informed about something because the perceived cost of the
additional intelligence in terms of both effort and expense is more than the
expected return on the knowledge gained.
It kicks in for most of us when we believe we have reached the point of
diminishing returns in relation to the value of acquiring additional insight. More than likely, your organization started
its social media journey with great excitement, and a willingness to invest and
learn; now most of your staff barely knows about the changes to the InMail policy
on LinkedIn, and it’s been weeks since they tweeted.
“What’s our following
strategy? What are you talking
about? We’re the thought-leaders in our
industry, and our executives are well known.
We don’t follow; we provide leadership so that our audience can listen to
That doesn’t exactly sound like a customer-focused or engagement-ready organization
or individual does it? And yet, that’s
basically the perception you get from many major social media profiles. Simply stated, they don’t fully consider how
their actions, related to the questions below, impact the perception of their
brand or the customer experience:
Way back in November 2009
Twitter launched an interesting feature called Twitter Lists. In
short, Twitter Lists allow you to organize the profiles you’re following into
groups. The filtering aspect of this feature is helpful if you are
trying to zero in on something specific, such as Twitter users based on
location, employer, or any other relevant categories.
Creating a new Twitter List is
a simple process. In fact, the first thing you’ll be asked is to
provide a name for your list.
will agree that practical experience is a good thing. In fact, if you’ve been
around the block a time or two, the old adage “experience is the best teacher”
is probably anchored in your mindset. When I reflect on my lessons learned
through practical experience I always find Will Rogers’ perspective insightful,
but also at times, troublesome:
troublesome? After all, at one point or another we all start out as greenhorns.
And let’s face it; there are situations we occasionally experience that are
really not possible to prepare for.
Well, not if you use the
Follow-to-Follower ratio on Twitter as the measure. In fact, here is how NFL teams compare:
As you can see, the average NFL team
follows back just 0.46% of their followers.
Sure, some of those accounts are bound to be bots and other type of junk
profiles. And anyone who is managing a
major (brand) profile knows that it takes a lot of time and is hard work to
follow back your targeted audience. But
still, these numbers suggest that each team is passing up an opportunity to
show their fans how much they really appreciate their support by following them
As soon as I bit that piece of candy I
knew it was trouble. Yes, I chipped a
tooth and that meant a trip to the dentist.
The process of getting a crown wasn’t that bad though. Then again, I used noise cancellation
headphones to drown out the sound of the drill.
I also asked the dentist to use both Novocaine and Nitrous Oxide. In short, you
could say that I really didn’t want to be there. So where does the phrase…
rather go to the dentist than[you fill in the blank
“Made you look!” When my kids were little I could play them with
When they were teenagers, “I’m
,” was my serious message for don’t break curfew. And now today, in our world of social media networking,
I find myself wondering, “is anyone looking
Well, the “Who’s Viewed Your Profile
module on LinkedIn is perfect for answering that question. This feature can be playful and serious when
it comes to sales and business development.
It’s designed to help you understand who’s been looking at your profile
recently, and what you can do to fine tune your profile in order to show up in more