In the early 90’s three Pennsylvania college boys with too much time on
their hands decided that every actor living or dead could be linked to Kevin
Bacon. Although never a big box office
draw, Bacon has been in a significant number of films and the boys discovered
that if you use Bacon as an end point, you can link him in six degrees or less
to almost any other performer. So, from
that humble beginning The Six Degrees of Kevin Bacon was born.
For example, Alfred Hitchcock and Elvis Presley can both be linked to
How many social
media blogs and white papers have you read where one of the first points of
“Find the key influencers in your space and engage them.”
influencers is not that hard. Engaging key influencers is much more
difficult than most people realize. In fact, most social media managers
struggle with this task because they have never been trained on how to approach
an important influencer. OK, I can already feel the heat rising from that
last statement and you may very well disagree.
“If meeting is
the physical coming together of two or more people, then communicating is what
we do from the moment we are fully aware of another’s presence.
Imagine that you’re attending a major conference. It’s time to head over to the networking
kick-off session. You’ve got your
business cards in your pocket and your elevator speech is locked and
loaded. You’ve brushed up on current events
and read the speakers backgrounds so you are ready to keep the conversation
light and engaging.
And then it happens; you run into a social buzzkill. He’s looking at your name tag now…
“Welcome Alan, thanks for shaking my
hand! Now, if it’s not too much trouble
could you get out your smart phone and Like my Facebook page?
A choke point is a strategic channel which could be closed
or blocked to stop sea traffic. At the Strait of Gibraltar,
where Spain reaches for Morocco, only eight miles separate Africa from Europe. It’s a
strategic location that links the North Atlantic Ocean and Mediterranean
Sea. When the world’s
economy depended on merchant ships, control of Gibraltar
meant control over the flow of products and profits to merchants throughout a
large portion of the world.
Have your social networking messages sailed into a choke