Their Twitter profile looked legitimate. It had a professional looking
picture, a well written bio and a customized banner. So you followed them back. It always feels good when a professional
finds your page and follows you first. It kind of feels like your social media
content is catapulting your personal brand forward at great speed. And then
blunt force trauma. An automated tweet or automated direct message from that
professional looking profile smashes into your communication stream. You are
jolted by the fact that this person is immediately requesting that you should
“Like” their Facebook page, check their website, and schedule 30 minutes for a
“quick chat. |