Word-of-Mouth Marketing (WOMM) today is both online and through face-to-face interaction. At times we think of WOMM in terms ofmarketing buzz, the interaction of users of a product or service that amplifies the brand and in some cases goes viral.
In reality, regular old everyday “buzz” is not as glamorous as we marketers like to imagine. Recommendations from friends and family don’t often come with viral like excitement, but from a place of more practical experience.
This perspective was driven home for me during a lecture with some senior business students during their capstone marketing course.