Sample Engagement Project
Social Networking for the B2B Sales Force
Audience
level: Non-Technical
Category: Interactive Workshop (case
study & workshop focus)
Cost: Contact the CMO for pricing (facilitation at your office)
Abstract:
Web 2.0
platforms have created a launching pad for personal branding and social media
based lead generation. Social media sites such as LinkedIn and Twitter have experienced
hyper growth as millions of individuals have traded-in their old rolodex and
connected through these new media platforms. Are you currently leveraging social
media to build your personal brand and nurture your sales pipeline?
During this
workshop we will cover:
- Social
networking trends: How it impacts your personal brand,
sales funnel, marketing strategy, and why you should jump-start your social
media efforts now.
- Success
factors for building a business focused social network and how to write for a
social audience.
- B2B
examples (including best practices) from LinkedIn and Twitter, as well as the
power of blogs will be demonstrated.
- Attendees
will be hands-on with LinkedIn, Twitter, TweetDeck, TweetAdder and other
platforms in order to increase social networking efficiency and effectiveness.
Workshop
Outline (times
may vary depending upon class size)
9am
– 10am
A) Welcome: Instructor & Course Introduction –
Set Expectations – Technology Check (internet connections)
B) Discuss
Presentation Material
10am – 10:15am Break
10:15am
– 11:45am
A) Discuss
Presentation Material
11:45am – 1pm Lunch
1pm
– 5pm
A) Hands-On Instructor Facilitated Application Work: LinkedIn, Twitter,
TweetDeck, TweetAdder, Klout and other platforms - Overviews, Strategies and Settings
B) Additional Personal Branding and Sales
Networking Strategies and Tips
C) Individual & Group Questions
D) Individuals May Take Breaks As Needed
