This phrase is synonymous with questioning the success of, well, just about anything.  You can see the principle behind it in use throughout the world, whether it is science or business strategy, marketing or product placement.  But what does it mean for something to play in Peoria?  Why is that so important?

 

Delving behind the metaphorical question, you’ll find that it is all about testing.  Small scale tests that measure the success of an idea within certain limits.