If A equals B and B equals C, then A equals C.  It’s a simple conclusion and argument that looks rock solid.  However, if it turns out that A does not in fact, equal B, then the argument is flawed by a false premise.  The logic of an argument that uses a false premise can actually be perfectly sound.  I suppose that’s why you see it used so much in social media marketing messages.  The logic can be mapped this way:

 

A= a twitter profile mentions “marketing,” or other keyword you’ve chosen, in a tweet or in their bio.