Well, not if you use the
Follow-to-Follower ratio on Twitter as the measure. In fact, here is how NFL teams compare: As you can see, the average NFL team
follows back just 0.46% of their followers.
Sure, some of those accounts are bound to be bots and other type of junk
profiles. And anyone who is managing a
major (brand) profile knows that it takes a lot of time and is hard work to
follow back your targeted audience. But
still, these numbers suggest that each team is passing up an opportunity to
show their fans how much they really appreciate their support by following them
back. How would you “feel” if your
favorite NFL team followed you back? How
cool would that be?! Based on the
numbers above I may start cheering for the Chargers. |




