 Is a man with a truck sexier than a man without a truck? According to the folks from Chevrolet the
answer is yes. Take 30 seconds to watch the video below and
listen to their focus group discuss the matter.
So, how much do trucks costs these days?
After all, I might need to haul something! I also found a survey by Insure.com
that states that women say that attractive men tend to drive black Ford pickup
trucks. While men reported that
attractive women drive red BMW sports
cars.
OK, you’re really not going for “sexy,”
so a new truck or sports car is not the answer.
But, you’d still like to see your personal brand get noticed every now
and then. In fact, there is currently a
content marketing arms race in play around this very topic. Don’t believe me? Can you answer yes to any of the following
questions? 1. Do you feel like
you are blogging for your life? 2. Tweeting to save
the family farm? 3. Writing, shooting
photos and video, and podcasting to demonstrate that you are the
“thought-leader,” “trusted advisor,” “expert guru” and “growth hacker” for your
industry? Yes, I thought so, and features like “Who’s Viewed Your Profile”
on LinkedIn provide guidance on whether or not your profile is being searched
or reviewed by your peers as result of your efforts. A new truck or sports car is going to cost
tens of thousands of dollars. The
information below was recently presented at an American Marketing Association
SIG meeting. It will help you with your personal
branding efforts without breaking your bank account. |
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